When it comes to YMYL (Your Money or Your Life) content, Google places a high emphasis on Expertise, Authoritativeness, and Trustworthiness (E-A-T) in determining rankings. YMYL pages, such as medical advice, financial guidance, and legal information, require a high level of accuracy and reliability. E-A-T is a framework used by Google to assess the quality of content and determine whether a page can be trusted to influence important life decisions. For YMYL content, it’s essential that the information provided comes from qualified professionals with proven expertise in the field. Authoritativeness is also critical, as Google values well-established, reputable websites in these areas. Lastly, trustworthiness ensures that the information is not misleading or harmful to users. By meeting these E-A-T standards, websites can improve their SEO rankings and build credibility with both search engines and users.