Digital marketing needs the use of a huge range of skills and knowledge in order to be successful. A digital marketer should have excellent communication, creative, planning, analytical, and technical skills. They need to be able to develop gripping content, create campaigns that catch the attention of their target audience, and measure the success of their efforts. A digital marketer should also be close with the several tools and channels accessible for digital marketing, such as SEO, SEM, email marketing, social media, and other digital platforms.