Online payments and trust issues: Marketers face tremendous problems with regards online payments. The percentage of people using debit and credit cards is comparatively less in our country as compared to most of the developed nations. Moreover, majority of people lack trust in safely managing online transactions. People do not favour using their credit cards because of the fear that their credit card information might be stolen or put to misuse online. Cash-on-delivery is generally a preferred method by consumers, but providing the goods safely and collecting payments from customers is a boring task as some of the customers refuse to take the payment and make the payment.

High cost of getting customer: Cost of getting customers and maintaining those customers’ is very high due to the low rate of customers coming directly to the site. Companies have to invest a vast amount on creating awareness and e-advertising through many social networking sites.