Problem of digital divide: In addition to the technological disputes, which digital marketers must control, they have to consider the social environment in which their business is going to control. The variation between rich and poor, especially as it treats the ability of technology to raise both a person and a whole country’s standard of living is called the digital divide. There are many divisions between those who have access to information and communication technology and are able to use it beneficially and those who don’t.
Technological issues: Digital marketers have to deal with many technological issues such as bounded access to, limited use of computers and telephones, absence of computer literate people, high internet connection costs, slow internet connectivity and uncertain power supplies. These technological issues create one of the biggest problem in the way of business.
The digital world creates unique challenges for marketers. For example, digital channels multiply quickly, and marketers have to keep up on them and figure out how to use them functionally. Marketers can also find it hard to examine and make fertile use of the great amount of data they can capture through these platforms.