This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts,

results the review encourages that to build a telecom organization's online entertainment page brand devotion, brand chiefs ought to increment
their buyers' degree of enactment through their Facebook page by directing more examination into levels of fulfillment about network quality,
speed, reward frameworks, information remittances, information downloads, and administration plans

Whether by showcasing messages, looking for items on the web, or utilizing versatile
gadgets to find retail coupons, clients today persistently interface with brands as
they draw nearer to pursuing buying choices. However various pieces of an
association oversee most such contacts. Computerized channels can bind together that experience and
forestall the spillage of chance

Organizations have investigated computerized showcasing vehicles such
as video advertisements, supported content, and online advancements. New types of designated on the web
promotion conveyance have arisen. Sites have been upgraded, and microsites for explicit
items or advancements have been duplicated. Organizations are purchasing many pursuit

It‟'s best to assemble this information by recognizing
patterns in the current possibility and client data set.
Pay It‟s best to assemble delicate data like
individual pay in personal research interviews, as
individuals may be reluctant to share it by means of online structures.

Computerized divert in promoting has become a fundamental piece of
the methodology of many organizations. These days, in any event, for little
entrepreneurs there is an extremely modest and proficient approach to
market his/her items or administrations. Advanced showcasing
has no limits. Organizations can utilize any gadgets, for example,
advanced cells, tablets, workstations, TVs, game
consoles, computerized bulletins,

Content aides convert the site guests into leads and
clients, and assist with raising the brand‟ 's profile on the web.
Anything the objective that will have to utilize possessed
content to frame advanced showcasing technique.
Make a substance-creation plan
In view of your discoveries and the holes

The world is presently on the web. Out of all cutting-edge advertising
instruments, advanced showcasing channels, and online entertainment
turns into the most murmured, intuitive, and fundamental.
Any powerful promoting effort will remember them for
its technique.

Advanced products are non-rival. They can be consumed by one individual without decreasing the sum or quality accessible to other people. Fire is a non-rival great. In the event that one individual lights a fire, they can utilize it to light another person's fire without lessening their own. The non-rival nature of computerized products prompts significant ramifications