Digital marketing is defined by use of many plans and channels to connect with customers where they are usually online. From website to business's online branding strength – digital advertising, email marketing, online brochures, and beyond there is spectrum of plan falling under the umbrella of "digital marketing."

Digital marketing is the process of advertising of products or services of companies using digital technologies present on internet as well as mobile phones, display advertising, and any other digital medium like google and facebook ads . Digital marketing we had normal Marketing, which is a normal mode of marketing that helps to reach out to a semi-targeted audience with many offline advertising and promotional methods