Champion Your Closed-Loop Reporting

Many lay people tend to mix up marketing and selling, assuming that one naturally follows the other. However, business leaders know better. They know that these two functions are markedly different from each other. And they also understand the negative implications of not coordinating marketing and selling efforts. Often, even when lead generation is sufficient and the firm is doing well in converting leads, there is a significant difference between MQLs (marketing-qualified leads) and SQLs (sales-qualified leads). That is when closed-loop reporting comes in to fill the gap and bring the efforts of the two together.
Closed-loop Reporting explained closed-loop reporting is the continuous sharing of information between a company’s marketing and sales teams to make informed decisions and enhance performance. It essentially involves the constant sharing of information towards creating quality leads, effectively using the budget, holding dependable customer data, and crystallizing ROI contributions.
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