Technological issues: Digital marketers have to deal with many technological issues such as bounded access to, limited use of computers and telephones, absence of computer literate people, high internet connection costs, slow internet connectivity and uncertain power supplies. These technological issues create one of the biggest problem in the way of business.
Reaching Your Audience: Knowing who your target audience is and how to reach them can be a provocation in itself. You need to know where your audience is online, what platforms they are using, and how to successfully attract them with your content or message.
Keeping Up with Technology: Digital marketing is continuously growing, with new technologies and platforms appearing all the time. It can be hard to stay up to date on the newest trends and make sure your campaigns are improved for the best performance.
Digital Marketing Challenges
The digital world creates unique challenges for marketers. For example, digital channels multiply quickly, and marketers have to keep up on them and figure out how to use them functionally. Marketers can also find it hard to examine and make fertile use of the great amount of data they can capture through these platforms. Possibly most important, consumers are increasingly saturated with digital ads and other diversions, making it harder to capture their attention.